NOTE: Below is the speaker line up for our September 2013 event to give you a taste of what we do at PBEVENT. We’ll update this with details of next year’s event when details come to hand.
Darren is the founder of ProBlogger, Digital Photography School and various other blogs. He’s been blogging since 2002 and has been involved in a variety of other projects including co-authoring ProBlogger the Book. Follow him on Twitter at @ProBlogger.
Darren will be involved in numerous sessions at the ProBlogger Training event in 2013 including a keynote, sessions on building community and deepening reader engagement on a blog as well as a session on developing an editorial strategy for your blog.
Trey Ratcliff is a photographer, artist, writer and adventurer. Each day, Trey posts a new photo to his website, StuckInCustoms.com, which receives over half a million monthly page views and he currently has over 10 million social media followers via Google+, Pinterest, Facebook and Twitter. His photos and stories capture the beauty of exotic travel destinations and the humor of bizarre situations he often finds himself in. There is always something new, unexpected and beautiful to see.
Trey is best known as a pioneer in HDR photography. HDR stands for High Dynamic Range, a technique whereby multiple levels of light are captured for a particular scene and then combined into a single photograph. The resulting images are richly detailed and more closely resemble what you recall of the scene in your mind.
Trey’s photo, “Fourth on Lake Austin”, was the first HDR photograph to hang in the Smithsonian. He has been featured on ABC, NBC, CBS, FOX and the BBC, and his photos have accumulated more than 100 million views. His best-selling book, “A World in HDR” sold out on Amazon in the US, UK, Canada, and Australia. Trey has taught many thousands of people the secrets to his techniques via his free HDR tutorial and a more detailed video tutorial, both are available on his website.
Trey grew up blind in one eye, which changed the way he has come to experience and visually map the world. This, combined with his degree in computer science and math, has shaped his unique, algorithm-like, approach to capturing a scene that evokes more palpable memories.
Trey is also a successful entrepreneur. His endeavors include popular iOS and Android apps such as 100CamerasIn1, Stuck On Earth, The Light Camera, Photo Voyages of Trey Ratcliff. In addition he launched Flatbooks.com, which is a rapidly growing eBook publisher.
For additional details about Trey please visit: http://www.stuckincustoms.com/trey-ratcliff/
Clare Bowditch is an ARIA Award-winning songwriter, sometimes actor (stars as Rosanna Harding on the hit Channel 10 show “Offspring” for which she was Logie nominated), speaker, writer and creative-business mentor. She’s had Top Ten albums, been named Rolling Stone Woman of the Year (Contribution to Culture), Yen Young Woman of the Year (music), co-written with Gotye, toured with Leonard Cohen, written for Harpers Bazaar and the Drum, and currently hosts an Australian Music Show on Qantas.
In 2013, Clare launches Big Hearted Business, a new enterprise designed to teach creative people about business, and business people about creativity, in ways that make sense.
Along with her creative/business/husband Marty Brown, she has three glorious children, with no immediate plans for a forth or fifth (although no-one’s ruling it out for sure…)
Clare is regularly invited to sit on both Ministerial and Award-Assessment panels (OZCO, AMP, ARIA, APRA), was Secretary of the Music Victoria Board until 2012, and is a proud Ambassador for Smiling Mind, Life’s Little Treasures, PPCA and APRA.
Amy is the co-author of Facebook Marketing All-In-One for Dummies and a Social Media Strategist for entrepreneurs and small businesses. She has over12 years marketing experience and has worked with mega brands like Harley-Davidson Motorcycles and Peak Performance Coach, Tony Robbins.
Amy currently creates online programs to teach entrepreneurs and small businesses how to leverage social media to gain greater exposure, attract quality leads and turn their fans and followers into loyal customers. Follow Amy on Twitter and Facebook.
Amy is known for delivering high value training on Facebook and Social Media Strategies and will be involved in 2 sessions at PBEVENT 2013.
To learn more about Amy, visit www.AmyPorterfield.com.
Tsh Oxenreider is the main blogger behind Simple Mom, a blog dedicated to the art and science of living life simpler. She’s the author of Organized Simplicity and One Bite at a Time, and her next book will be available in early 2014 (Thomas Nelson, publisher). Tsh is also an advocate for Compassion International, is a regular contributor at (in)courage, is an A-List Expert with Real Simple magazine, and records a regular podcast with Homefries called The Simple Mom Podcast. She thinks a library card, a Netflix subscription, and a passport are some of the greatest parenting tools in the universe.
Pip Lincolne blogs at meetmeatmikes.com and is the Editor of lifestyle blog JustB. She’s the craft contributor for Frankie Magazine and a regular columnist for UK publication Mollie Makes. Pip lives in inner city Melbourne, is mum to 3 kids, pal to two dogs, a cat and a bird AND girlfriend to one fella (phew.)
Pip’s published 4 books (Meet Me At Mike’s, Sew La Tea Do, Meet Me At Mike’s Crafty Journal and Make Hey! While The Sun Shines) and is currently working on her fifth (due out in 2014 via Penguin). You’ll find her books in Australian bookstores and further afield at shops like Rizzoli NY, Urban Outfitters and Liberty of London.
Pip’s appeared on television and radio and was chosen as one of The Age Top 100 Influential People in 2009. Her work’s been featured widely in the media and she released a stationery range in January 2013 via Hardie Grant Books.
She’s currently working on an e-course she’s hoping to launch in 2014.
Bernadette Jiwa is business author and brand story strategist.
She works with entrepreneurs, passionate companies and visionary business leaders, helping them to bake meaning into their brand so
that they can be more than a replaceable commodity. Bernadette helps them to stand out in today’s noisy, crowded marketplace by honing their position and showing them how to communicate their difference through their brand story.
She also creates unforgettable brand names, product names and book titles.
Bernadette is the author of #1 Amazon Bestseller Make Your Idea Matter.
Her blog was voted Best Australian Business Blog 2012.
Bernadette has been named as one of The Top 100 Branding Experts To Follow On Twitter.
Justine Bloome was an integral part of last year’s PBEVENT behind the scenes – she put together our virtual ticket and managed our social media strategy for the event.
This year we’ve asked her to step up the front and run some training because she’s got a lot of good wisdom to share!
Justine is founder of the Village Agency – a virtual digital agency of marketing and communication experts. Justine has been involved with working for some major corporations (like Coca Cola, Ford, Optus, ING and NAB) but also has worked with individuals and smaller companies on their online strategy – people like celebrity chef Shane Delia (from Maha).
Justine has helped me a lot over the last few years in thinking strategically about my business and I’ve found her to be particularly helpful in thinking about my blogs design and the user experience on my sites – so that’s what I’ve asked her to share on at this years event.
Find Justine on Twitter at inBloome.
Shayne, the artist formerly know as The Web Marketing Ninja, is a regular on the ProBlogger blog. Like a true ninja, he uses a combination of skill, judgment, discipline and more than ten years of industry experience to drive his approach or online marketing.
Shayne’s loves working at the heart of growing online businesses. From product management and innovation through to monetization techniques, community development, support and social media.
With a reputation for professionalism and profits, it’s no surprise that the Shayne is practical, to-the-point, and applies a strong set of values to everything he does. He’s delighted to be able to help bloggers build lasting businesses with proven digital marketing techniques.
Shayne will be involved in a number of sessions at this year’s event including one exploring different options available to bloggers wanting to set up an E-commerce solution/shopping cart.
Hailey is an award winning film-maker and photographer.
With her husband Andrew they run a successful film and photography company doing work in many diverse fields and countries!
From AID organisations,TV commercials, family portraits to documentaries and promo videos.
Hailey and her husband have 2 daughters Zali and Poppy and when not being hired by other people, they work passionately on their own projects including a documentary on gratitude www.365grateful.com and a book and short film for kids called www.rubywho.com
Hailey has a book published by Penguin books which was released in March 2013 called 365 grateful.
Hailey is passionate about communicating positivity, colour, hope and joy. She is SO excited by film and this wonderful medium’s great capacity to inspire and be a catalist for change!
Hailey has also written, directed and filmed several award winning short films which have in turn won Best Art Direction, Best Cinematography/Editing, Best Script and Best Film – Shootout Short Film Festival, won ‘Best Short Film’ at the Inspiration Short Film Festival, Los Angeles USA ‘Picket Fenced In’, won the Viewer’s Choice award in an ABC TV competition and Ruby Who? has also received world-wide attention, winning ‘Audience Award’ at the Brooklyn International Kids Film Festival, USA and ‘Best International Family Short’ at the Garden State Film Festival, USA.
Hailey’s session at PBEVENT will be on Creating and Editing great videos for your blog – on a shoestring.
Her session will teach you how to make video content on your iphone/ipad and the key ingredients to making something people want to watch! From filming tips to editing you can make something moving and informative with the devices you already own.
As Editor of Melbourne based fashion blog ‘Lady Melbourne,’ Phoebe Montague’s fashion commentary and style has earned her a reputation as one of Australia’s key fashion bloggers and the title of ‘Best Fashion Blog’ 2009 at NuffNang’s Asia-Pacific blog awards.
Phoebe emerged as an 18-year-old from Northcote High School determined to become a fashion journalist. She completed a fine-arts degree, ran her own fashion accessories label, spent some time in the design arts in London working with Jean Pierre Braganza and Lara Bohinc. She then went on to a postgraduate degree in journalism at RMIT to round out her training.
Aside from the blog and freelance writing assignments she teaches blogging, social media and journalism at the Center for Adult Education(CAE) here in Melbourne and guest lectures at RMIT.
Ed Dale is a simple country boy from Beechworth Victoria.
What, you want more?
Ed is passionate about the intersection of technology, marketing and publishing stuff you love.
Ed’s latest project, MagCast is a publishing platform for Apples Newsstand which allows bloggers to reach their iPhone/iPad loving audience in a whole new way. MagCasters have now published over 300 magazine titles in the last 8 months (That’s over 5% of magazine titles worldwide in Apples Newsstand for those of you keeping score!)
Eight years ago Ed started “The Challenge” inspired by NANOWRIMO, it helps people publish an ebook inside a month and make a dollar. Over 195,000 people have signed up to take “The Challenge”. It’s held in August each year.
Ed is not afraid to talk about making money with your blog and what the massive changes (death of Google Reader and the rise of smartphones) mean to the future of blogging.
Ed feels being a “starving artist” is a bit overrated and you can make a good living by serving your niche. The trouble is we bloggers need to make sure we are using the venues our tribe are using now. Ed is looking forward to talking about some of the innovative models that have emerged in the last year.
Ed supports the Western Bulldogs and has been known to record the club theme song and tweet it to @problogger when they have beaten his beloved Carlton Blues…
Brooke McAlary is a self-published author, simple living enthusiast, blissful gardener, and inappropriate laugher. She has been blogging at Slow Your Home for two years and has seen the community grow to tens of thousands of like-minded souls.
Her passions lie in helping others find a simpler, happier life. Oh, and drinking red wine.
Yishan is founder of Beauty Swatch, an award winning blog dedicated to helping women find their way through the lipstick jungle. Beauty Swatch has received international recognition, featuring on Forbes.com and In Style Magazine (USA).
Last November, Yishan published “Pout Perfect” – the first publication of its kind – aimed at inspiring women to build their lipstick wardrobe with step-by-step tutorials on everything from navigating through lipstick lingo to six ways to create the illusion of a fuller pout. The eBook was a collaboration with Clinique, M.A.C. Cosmetics and Lanolips.
Jess Van Den
Jess Van Den has been blogging and running her jewellery business – Epheriell – since 2008. She started making jewellery as a hobby, and started her business selling on Etsy when the piles of pretty things got out of hand! Selling online was a no-brainer for her, as she’s been obsessed with the internet since she started building her own websites in high school in 1996.
A former teacher and tuition centre manager, she went full-time with her business in 2010, living off the income from selling her jewellery online. She relies solely on a combination of blogging, social media, and a mailing list to market her jewellery business.
During her online business journey, she also created *bespoke* zine – a print + digital zine for creative and crafty people. She sold the zine at the end of 2012 after the 8th issue went to print in order to make room for her newest project – Create & Thrive: a site for those who want to learn how to turn their handmade hobby into a full-time business. She also ran a successful Pozible campaign in 2012 to create the *bespoke* 2013 calendar, selling every single copy.
Craig Makepeace is the co-founder of yTravel Blog and has been traveling and living around the world since 2002, first with his wife Caz, and now with his two young daughters. Craig has been blogging for three years and his blog is all about helping YOU to get inspired and get informed to travel more and create better memories. He shares his insider tips, stories and photographs on his blog as well as Facebook,/a> and Pinterest.
Craig has partnered with big travel brands on social media campaigns including Qantas, Nissan, Tourism Queensland and Canon.
To learn more about Craig and his travels visit: www.yTravelBlog.com
Katrina is a mother of 3 and a blogger with a passion for organising and inspiring her readers to enjoy the space they live in.
Through her blog The Organised Housewife Kat provides daily tips and ideas guiding her readers through tasks to help declutter, clean, organise and create new routines, which will help them to live more comfortably and relaxed at home. Kat also enjoys creating printables and has a shop attached to her blog where she sells digital products that relate to her blog content.
Last year Kat ran a ’20 Days to Organise and Clean Your Home’ challenge. She had an overwhelming postivie response from her readers which resulted in a significant increase in her EDM subscription numbers, blog traffic and her Facebook community with over 84,000 likers. Kat is currently putting her challenge together as a series of ebooks, to be released mid 2013.
Starting her blog as a hobby in 2010, Kat has successfully transitioned her blog into an income generating business.
Nicole Avery is the master organiser behind the popular parenting blog Planning With Kids, where she shares tips and tricks to organising the chaos of family life and with five kids aged 14 – 4, this is something she has plenty of experience with. Her first book “Planning With Kids” was released in May 2011 by Wright Books. Nicole has developed her blog to a platform to sell digital products, an iPhone app, consultancy and coaching services and attract public speaking opportunities.
Paul is an IT professional by day and tech blogger by night. He has been blogging since 2006 and runs the popular IT website Exchange Server Pro.
Over the last several years Paul has authored several ebooks, created an online video training program, and grown his website into a successful online business.
Paul’s blogging and other contributions to the IT community led to him being awarded in 2012 as a Microsoft Most Valued Professional (MVP).
Follow Paul on Twitter at @PaulCunningham.
Christina Butcher started her first blog Hair Romance in 2010 and turned it into a full time business within 18 months. She was voted in the Top 50 Bloggers for Kidspot in 2012, named in Kidspot’s Top 25 Style Bloggers and in Problogger’s Top 15 Bloggers to watch in 2013. Christina has since launched Nail Romance and Mr & Mrs Romance with her husband Jim. She self-published two successful ebooks and her third book will be published in the US this year. Christina has spoken at international conferences about the business of blogging and how to use social media to build your brand.
Christina will be involved in a panel called ‘The Step Changers’ which will be a panel of bloggers hearing piviol moments in their blogging journeys that turned their sites into viable businesses.
Caz Makepeace is the co-founder of y travel blog, one of the world’s biggest travel blogs. She has been living and travelling around the world since 1997, first solo, then with her husband, Craig, and now with their 2 daughters. Caz believes travel presents amazing opportunities for discovery and growth and helps bring greater inner peace and happiness. She loves to share her travel stories and tips to help people travel more and create better memories. They have a community of 4.5 million travel addicts collecting bucket list inspiration on Pinterest Caz has successfully worked on campaigns with companies such as Nissan, Qantas, Tourism Australia and many international tourism boards. Caz also has her own personal blog, Google+ Twitter and facebook
Caz will be involved in a panel called ‘The Step Changers’ which will be a panel of bloggers hearing piviol moments in their blogging journeys that turned their sites into viable businesses.
Fox in Flats shares tips, ideas and inspiration to make it much, much easier to navigate motherhood in style.
Created by ex-marketer Andrea Zanetich to help dig her way out of the fashion rut she found herself in after having her two little boys, the blog is a friendly place to drop by for fashion inspiration that’s tailor-made to suit this special, frustrating, magical, liberating, confusing and messy period in your life – motherhood.
Fox in Flats is also home to the extremely popular Style Dare series, which has women from around the world to step out of their style comfort zones to try something new, and in turn become more confident, brave, and creative with their fashion and beauty choices.
In 2012, Fox in Flats produced an e-Magazine for ECCO Shoes – the first of its kind in the Australian Blogosphere – which Campaign Brief described as “…an ideal example of the result of a successful relationship between brand and blogger and how both can be fused together to create content that is beneficial for the consumer.”
Andrea has interviewed international celebrities like Roberto Cavalli and Dannii Minogue for the blog, and is a big fan of red lipstick.
Andrea will be involved in a panel called ‘The Step Changers’ which will be a panel of bloggers hearing piviol moments in their blogging journeys that turned their sites into viable businesses.
Recently named number one in Smart Company’s Hot 30 Under 30 of 2013, Ned Dwyer is the founder of of Tweaky.com – a marketplace that helps you improve your website one $39 tweak at a time. He has personally worked with hundreds of small businesses around the world to identify the small changes that can make a big difference.
Ned will be presenting an information packed session titled Google Analytics for bloggers: How to understand Google Analytics, use data to make your blog awesome and kick ass!
Trevor helps companies, organisations and individuals to leverage the power of social media and content marketing to tell their story, grow their audience and build their brand; he does this via a combination of speaking, training, consulting/coaching and publishing (blogging, books, online courses etc).
Trevor writes one of Australia’s leading marketing blogs - PRWarrior.com - and is the author of the new book: microDOMINATION: How to leverage social media and content marketing to build a mini-business empire around your personal brand. You can follow Trevor on Twitter @trevoryoung.
Trevor will be co-presenting a session at PBEVENT titled ‘How blogging can build your small business and your personal brand.’
Valerie Khoo is an award-winning entrepreneur who is founder and national director of the Australian Writers’ Centre. Also an author and journalist, Valerie has grown the Australian Writers’ Centre to become the leading national centre for writing courses. More than 15,000 students have enrolled in its courses.
She actively promotes the Australian Writers’ Centre across a number of social media platforms including blogging, Twitter, Facebook, Google+ and LinkedIn. It runs the national annual Best Australian Blogs Competition.
Valerie is co-founder of SocialCallout.com, a service that connects businesses with bloggers. She is regularly asked to speak at events and conferences on storytelling, writing, blogging and how to build your online profile. Her popular weekly small business blog has appeared in major Fairfax new sites for the past six years. Her personal blog is at www.ValerieKhoo.com
She is also an avid podcaster and speaker. Valerie combined her dual passions of writing and business in her book, Power Stories: The 8 stories you MUST tell to build an epic business.
Valerie will be co-presenting a session at PBEVENT titled ‘How blogging can build your small business and your personal brand.’
Jim has been working in the Internet industry since 1995. In 2003 he began to SEO his own sites, by 2005 he was doing it for a lot of other businesses. Stew Art Media employs 10 people and includes clients such as Melbourne Storm, VinoMofo, Brambles, Exxon Mobil & ANZ Stadium. Jim has maintained a weekly video blog since 2005 and a written blog since 2008. He was named in the Top 10 Australian Business Blogs in 2013 by SmartCompany. He has ranked thousands of sites in Google and other search engines.
Jim will be presenting a session on SEO for bloggers which will teach you step by step how to optimise WordPress blogs for search engines.
Joining Rakuten LinkShare in 2003, Adam is responsible for the Network Development & Business Development teams which are focused on new Publisher recruitment and Publisher account management within the Rakuten LinkShare network. As well, Adam is also responsible for Global Product Strategy where he plays a critical role in driving the overall roadmap process for all of Rakuten LinkShare’s global networks. Adam has 15+ years experience in the online advertising space and has been with LinkShare for almost 10 years. Adam earned a BA in History at the State University of New York at Buffalo and an MS in Internet Technology for E-Commerce at Pace University in New York City and is a hopeful, yet long suffering fan of the NY Mets.